12 Februarie - Advertising in Japan/ Reclamele in Japonia

          Tema celei dintai intalniri a Cercului ,,Prietenii Japoniei" din luna februarie a fost dedicata reclamelor japoneze. Chiar daca reclamele televizate sunt utilizate in toata lumea, din nou, japonezii au propria lor abordare in ceea ce priveste acest fenomen, asa cum d-rul Nobumitsu Takamatsu a aratat in prezentarea sa.

Reclamele japoneze prezinta mai putin produsul insusi si se concentreaza mai mult pe rezultatele sau efectele pe care acesta le are. De asemenea, in Japonia nu sunt promovate doar produse ci si institutii si companii, iar uneori companii care aparent nu au nimic in comun, lucreaza impreuna promovand unitate si cooperare.

Toate aceste lucruri au putut fi mai bine observate in exemplele pe care d-rul Nobumitsu le-a aratat publicului. Intre ele a  inclus o reclama la o marca de sampon japonez considerata foarte “japoneza” deoarece in reclama erau implicate multe actrite japoneze foarte cunoscute. O alta reclama promova Tokyo Heart, sau reteaua metro-ului din Tokyo, intr-un mod original, aratand diferite aspecte ale vietii din Japonia din perspectiva lui Yui Aragaki, o alta actrita japoneza foarte cunoscuta.

Intr-o alta reclama, stilul traditional japonez a fost combinat cu tehnologia de varf a producatorului japonez de masini, Nissan. Originalitatea acelei reclame consta in compartia dintre atmosfera dintr-o casa de ceai japoneza si cea dintr-o masina de lux. Astfel a fost aratat modul original de promovare din Japonia.

Dupa prezentarea d-rului Nobumitsu, publicul a pus intrebari din care a rezultat o discutie despre diferentele dintre reclamele japoneze si cele romanesti. Dupa discutie, domnul Katsutaro Kawai a prezentat cateva reclame japoneze mai amuzante si oarecum mai iesite din tipar, dintre care cateva prezentau o familie japoneza deosebita in care baiatul era negru si tatal era un caine.

In final a urmat obisnuitul timp de ceai.

************English version bellow**************

The topic of the first meeting that took place in February was related to Japanese television, more exactly to Japanese advertising. Even though advertising is common all around the world, once again the Japanese seem to have their own approach to the phenomenon, as Mr. Nobumitsu Takamatsu showed in his presentation. Japanese advertising presents less the product itself but more the effects of the product. Also, not only products are promoted in Japanese advertising, but also institutions and companies, and different companies that apparently have nothing in common, work together promoting union and cooperation.

All these facts could be better observed in the examples that Mr. Nobumitsu showed to the public. Among them several was included an advertisement to a Japanese shampoo brand, which was very Japanese because many popular Japanese actresses played in the advertisement. Another one promoted Tokyo Heart, or the Tokyo subway network in an original way, showing different aspects of life in Japan as seen by Ms. Yui Aragaki, another popular Japanese actress. Another advertisement combined Japanese traditional elements with the ultimate technology of Japanese car manufacturer Nissan. The advertisement was original because it compared the atmosphere in the car with the peaceful atmosphere in a traditional Japanese teahouse. These and some other advertisements were used to show how original Japanese advertisements are.

After Mr. Nobumitsu’s presentation, the public asked questions and a discussion about the difference between Japanese and Romanian advertising arised. After the discussion, Mr. Katsutaro Kawai presented some other funnier and also a bit weird Japanese advertisements, some of which showed a special Japanese family where the son was black and the father was a dog.

In the end, the usual tea time followed.

Calendarul activitatilor - luna Februarie

              Cercul “Prietenii Japoniei” va invita la cea de-a doua intalnire de cultura japoneza a lunii februarie care va avea loc Sambata, 12 februarie, incepand cu ora 18:00 pe strada Motilor, nr. 48.

Tema intalnirii, Advertising in Japan/ Reclamele in Japonia, abordata de Nobumitsu Takamatsu este un subiect de actualitate, interesant si larg discutat. Multumim pe aceasta cale, in avans, d-lui Nobumitsu pentru disponibilitate si efortul depus in a ne prezenta dinamismul si influentele traditionale in publicitatea japoneza.

Va asteptam cu drag alaturi de prietenii vostri interesati de aceasta tema.

                           Organizatorii,

                             Cercul “Prietenii Japoniei”

P.S. Din motive organizatorice va rugam sa confirmati in timp util participarea dumneavoastra la intalnire. Va multumim.

P.S. Va amintim, de asemenea, ca Vineri, 11 februarie, incepand cu ora 17:00 in Ceainaria cu specific japonez Sakura va avea loc un Concert Live de muzica Folk sustinut de d-l Ushiyama Susumu, un neobosit calator prin lume, care a pornit din Tokyo cu scopul de a face inconjorul lumii cantand si iata acum a ajuns la noi. Veniti sa-l ascultam.

Observatie: Momentul Minna no uta programat in ceainarie in aceeasi data va fi suspendat. Multumim pentru intelegere.

29 Ianuarie - JPop, partea a II-a

Cea de-a doua intalnire din luna ianuarie a fost o continuare a subiectului adus in discutie in ultima intalnire a anului 2010, si anume Jpop, sau muzica pop japoneza. Intalnirea a inceput cu obisnuitele prezentari ale fiecarui participant. Dupa aceea participantii au avut un moment in care si-au amintit de ultimele momente petrecute impreuna cu d-ra Maho Morikuni inainte de a se intoarce in Japonia la finele programului Student Exchange avut in Romania. Au fost proiectate un numar de poze interesante de la ultimele intalniri la care a luat parte si d-ra Maho iar d-ra Minodora le-a aratat participantilor o felicitare trimisa de d-ra Maho prietenilor ei de la Cercul “Prietenii Japoniei”.

Dupa aceea intalnirea a revenit la subiect si anume Jpop, cu prezentarea d-rei Luiza si a d-rei Mara. In timpul necesar pregatirilor, domnul Emil Chiorean a incantat din nou publicul cu unul din cantecele sale.

De aceasta data prezentarea a fost orientata predominant spre publicul feminin, dar nici partea cealalta a publicului nu a fost complet uitata. A fost prezentata multa informatie despre genul muzical, de la originile si premisele acestuia in anii ‘60 pana la artisti si mode contemporane.

Au fost prezentate cateva videoclipuri ale unor trupe de baieti, unele mai impresionante, altele mai revigorante, pentru ca publicul sa isi poata face o idee mai buna despre ceea ce inseamna muzica pop japoneza. A fost proiectat si un videoclip al unei artiste japoneze foarte cunoscute. La sfarsitul prezentarii d-ra Luiza a aratat publicului o parte dintr-un concert impresionant in care influentele japoneze traditionale si contemporane au putut fi observate in combinatie, rezultatul fiind ceva cu adevarat inedit. Concertul a fost un bun exemplu pentru a arata cat de diferite sunt concertele pop japoneze fata de cele din restul lumii. Dupa prezentare, participantii au avut ocazia sa puna intrebari pentru a isi clarifica ceea ce nu au inteles din prezentare.

Dupa prezentarea d-rei Luiza, domnul Katsutaro Kawai, impulsionat de subiectul intalnirii si de vechiul sau vis de a deveni un cantaret profesionist, a cantat un cantec pentru public, acompaniat de chitara sa.

 In final a urmat obisnuitul timp de ceai.

***** English version bellow*****

The second meeting of January was a continuation of the topic in discussion in the last meeting of 2010, namely Jpop, or Japanese pop music. The meeting started with the usual introduction of every participant. Afterwards the participants had a recollection of Maho Morikuni spending her last moments with her friends from Romania, before returning to Japan, after her Student exchange program in Romania ended. A number of interesting photos from the last meetings with Ms. Morikuni has been projected and Ms. Minodora showed and handed for circulation a postcard send by Ms. Morikuni to her friends from Japan’s Friends Club.

Afterwards, the club got back to the topic which was Jpop, with Ms. Luiza and Ms. Mara starting their presentation. During the preparations however, the participants have been once again enchanted by one of Mr. Emil Chiorean’s songs. This time the presentation was predominantly oriented to female audience but the counterpart had not been forgotten. A lot of background information has been presented, from the pre-jpop influences in 1960s to contemporary artists and trends. Several, some impressive, some more refreshing boy bands videos had been projected in order to let people make an idea about what Japanese pop music is like. A video of a female artist has been also shown. In the end of her presentation, Ms. Luiza showed the public a part of an impressive concert in which Japanese traditional and contemporary influences could be observed in their combination, the result being something spectacular. The concert was showed how different Japanese pop concerts are from the rest of the concerts around the world. After her presentation, people asked questions in order to clarify what might have not been explicitly presented before.

After Ms. Luiza’s presentation Mr. Katsutaro Kawai, excited by the topic and his old dream to become a professional singer, sang a song for the public, accompanied by his guitar. Afterwards the usual tea and snack time followed.